PRE-CSA Human-authored, factual sourcing Pitch via Slack content team lead + content strategist Ideas presented to writers Semrush Internal keyword research Persona selection Auto-gen + Discover benchmark Best: Gen. Audience · TH B2C Research Multi-source · vetted People · personas · etc. MAIA (Insights Agent) Feeds Step 1 · exploratory Writer drafts Canonical Article · Google Doc Content template GDE · Everything to Know · FAQ · Video 4 live formats · Recipe + Timelines queued Editorial approval Green-light to enter CSA Pitch approved in Slack import into CSA → CSA PIPELINE McClatchy Content Scaling Agent · 5-step UI · Active through Step 4 · Step 5 halted 1 · Topics & Sources 2 · Research Draft 3 · Audiences & Markets 4 · Review Variants 5 · Platforms ⊘ STEP 1—TOPICS & SOURCES Entry mode Import URL · Import Research Draft (recommended) Demo topic mode also available for exploration Publications dropdown Not used yet New Draft Pipeline restart Abort & start over Source selection MAIA output or human-gathered sources attached STEP 2—RESEARCH DRAFT (CANONICAL ARTICLE) Author Canonical Article Edit · refine · fact-check · Editorial Notes Edits not saved if you navigate away Download draft Mid-pipeline Escape hatch Analyze Draft? AI feedback: quality · completeness · disclosure Editorial decision per run: Analyze Draft or Skip & Approve → STEP 3—SELECT TARGET AUDIENCES & MARKETS Content Formats GDE · Everything to Know · FAQ Video Script Optional · ready to export directly Select audiences Curated · AI-suggested · Saved Draft count = selections made 5 National personas live · admin-only edit/delete Target Markets Geographic localization AI-suggested · additive Not used yet STEP 4—REVIEW VARIANTS Review audience variants View full content · in-platform edit (not saved) Word counts · persona labels · side-by-side cards Export All to Google Doc Bulk · metadata checkbox Send to Google Docs Per-variant Copy · Download also available Send to CMS WordPress + Cue · drafts only WP live 4/9 · Cue broad-rollout 5/11 Selected drafts → Google Docs One doc per variant · metadata sometimes missing · edits made here before CMS STEP 5—PLATFORMS (HALTED) Platform Distribution ⊘ Halted 3 audiences × 5 platforms = up to 15 pieces per run SmartNews · Newsbreak · MSN · Apple News · Yahoo Best content bypassed this step · all categories underperform on Discover when used skipped skipped active path Editorial selection Weekly review cycle—content strategist Goal: improve batting average (PV/story) manual copy-paste out of CSA POST-CSA Editing, compliance, review & distribution Edit in Google Doc All real editing happens here Add headline + featured image before CMS entry Cue CMS Headline · SEO · AI disclosure tag trend-hunter-CFA · exempt from paywall Manual link re-entry required WordPress US Weekly · Women's World · SOD · Bargain Hunter Flavor text · promo title · single keyphrase Manual link re-entry required Peer review in CMS Applies to all content regardless of CMS Specialized review content team lead · conditional on topic / domain Financial, sensitive, or expertise-heavy content only if needed Publish to site(s) Google Discover primary target CMS syndicates to partners via MRSS—still active MRSS Feeds / Syndication MSN · Smart News · Newsbreak · others Some via Simplefeed (e.g. MSN) · Owner: platform-syndication contact · full map TBD PERFORMANCE TRACKING Sigma Marfeel Amplitude